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Welcome to the official DKN UK website

DKN UK Privacy Policy

DKN UK is a retailer of Sports & Fitness equipment, based in the UK. As a GDPR compliant organisation, we ensure that your data is kept safe and secure and is only used for legitimate purposes and is never sold to any external parties.


Additional information our use of cookies can be found by reading our Cookie Policy.


If you have any concerns or questions regarding your data, please contact us on privacy@dkn-uk.com


What Information We Collect

When you visit our website, we record this action and log information such as your IP address, browser type and version and type of device used to access our website. In addition, subject to our Cookie Policy, we store information on your computer related to the visiting and browsing of our website.


When you place an order with us or create an account, we collect and store the information provided to us by you such as your email address, phone number, billing and delivery address, payment details as well as details of the items being ordered.

How We Use Your Information

DKN UK acts as a data controller and collects information for the purposes of providing the services requested by our customers as well as marketing optimisation purposes. We use a variety of 3rd party data processors in order to provide you with the services that we offer. These are detailed below:


Payment Processing

We use a variety of payment processing providers and share information provided to us by you during the purchase process.


Warehouse, Courier & Carrier Technology Providers

To ensure that that we send out the correct items, details of your order are provided to the warehouse management systems in use by our various warehouses.


In order to deliver your orders, we provide our carriers with your contact and address details. In order to generate shipping labels, we use 3rd party providers, with whom we share information provided by you.


Finally, in order to provide us with visibility of the delivery process, we provide details of your consignment to a delivery tracking service who monitor its progress to successful delivery.


Feedback Collection

We use a number of 3rd party data processors to make e-mail contact with our customers to request feedback on both their service experience of dealing with DKN UK as well as the products purchased.


Google Analytics & Marketing Services

Our website uses Google Analytics for usage reporting. Google uses cookies placed on your computer as well as details of pages visited, or links clicked on our website to facilitate building of interest orientated target groups which are made available for the purposes of targeting advertising on other websites as well as Google search.


If you do not want information about your use of our site being provided to Google Analytics, you have the option to install a “deactivation add-on” for your browser. This is available by following this link: https://tools.google.com/dlpage/gaoptout?hl=en-GB



We use ‘Facebook Pixel’ for conversion tracking, analytics and remarketing campaigns. This allows us to understand and deliver ads and make them more relevant to you. The collected data remains anonymous and DKN UK cannot see the personal data of any individual user.


However, the collected data is saved and processed by Facebook who may be able to connect the data with your Facebook account and use the data for their own advertising purposes in accordance with Facebook’s Data Use Policy which you can review by reading https://www.facebook.com/about/privacy/ . You can opt out of Facebook’s use of cookies and Pixel tracking through settings on your Facebook Account.


How long is information retained for?

In order to comply with HMRC rules and regulations, customer records & order details are retained for a period of 6 years.


Your rights

Under GDPR, you have rights as an individual which you can exercise in relation to the information we hold about you. You can review these right on the following link: https://ico.org.uk/for-the-public/is-my-information-being-handled-correctly


Access to Personal Information

If you wish to exercise your right to request a copy of the information that we hold about you, please email us on privacy@dkn-uk.com. Once we have validated your identity, we will provide this information with 14 days.


Information Accuracy

Data accuracy is important to us. If you believe that any information that we may be holding about you may be incorrect, please contact us on privacy@dkn-uk.com and we will correct it.


Transfers outside Europe

Personal data in the EU is protected by data protection laws but other countries do not necessarily protect your data in the same way. We take the protection of your data seriously and actively review all of our data processors to ensure privacy protection.


In order to provide some of our services, your data may be held on servers in the United States and where this is the case, we ensure that our providers state compliance with US Privacy Shield regulations to provide protection of personal data.